We started looking for a logo that showed energy. Something that illustrated the passion that is such an important part of what we bring. What is the most universal power symbol? The power on switch. We put one on the screen and stared at it and said that is so common and it doesn't reflect the design, the business aspect, or the resources that we provide. We also realized that some individuals may already have the capabilities and all they need is encouragement and guidance. We felt it was like adding water to a plant. Not enough it dies. To much it dies. The plant also looked so frail. Finally we gave the plant some vigor. Our logo has changed and will probably change again. The change symbolizes our approach to bringing products to market. Quick, Rapid, Change. It is why the big corporations, despite their numerous resources have to buy ideas. They can't keep pace with the change. The product life cycle is a fraction of what it used to be even 10 years ago and it will continue to become shorter and shorter. Technology allows for change at a exponential rate.